Your clients are the reason why you can gain some profit and you should always focus on making them satisfied with your product or service. But, before even getting to that part, you will need to make something that is worth spending money on. The biggest struggle can be to get things going but there are a few ways to beat your competition and one of them is through online reviews.
It may not seem like something that will boost your sales a lot of help you find some revolutionary but every single product that had great customer feedback on multiple platforms achieved success. You can consider it as “word of mouth” of the internet because a good word is spread fast. So, when someone makes a good review about your service, there is a good chance you will gain from it.
It Makes You Appear Trustworthy
Even if you think great things about your product, the clients don’t see it that way. That’s why business owners love great salesman, they are skilled in making the customers fall for your products and convert them into loyal buyers. This is a very difficult process because it takes time and great service so, people found a new way of gaining trust.
A group of people was asked about the minimum rating they would accept for a product or service. Almost 40% answered 3 stars but that number is declining each year. People are becoming more aware of fake comments and they are looking for higher rated items.
Besides checking out the ratings, the second thing they will notice is the number of ratings. Higher is always better in this case unless it’s obvious that someone bought them. You would want to check as many and a site like Truely can give you an overview of how reviews are collected so you can have a better insight into what the majority thinks.
It Is a Social Proof
Social media is running the world nowadays and people are looking to gain social acceptance more than ever. People go viral and end up making millions of dollars and the same goes for products. When someone recognizes your potential or even uses it in the wrong way but manages to make it interesting, it can become something great.
This rarely happens when people review services but it happens often with products. When it comes to services, you would want to gain popularity because it is social proof of something that is worth trying. This means that the next person will give it a go which is actually a lead.
Turning a lead into a purchase is the next step you need to do. Even this part can be influenced by the review because it can help the client compare it with others and make a final decision. As a business owner, you would want to encourage your customers to leave feedback if you have trust in your work.
It Helps in Making the Final Decision Easier
When we didn’t have Google, people had to try something and get burned and spend money to see if it is great. Now, everything is easily accessible and you can a bunch of reviews of a single product just by searching on Google. But, you shouldn’t always trust the first website you visit because they might sell their ratings.
This is a very common thing even among the largest businesses like Amazon where business owners will buy positive reviews. So, the way you can figure out if they are doing this is by reading a few comments and seeing if some of their products and services have a lot of 5-star ratings.
When you find a website that has legit information, you can either search through it or post your service. Most of them will have their own employees that will go through your business profile and test the product. These are some of the top websites that are very useful for any customer. It helps them make the final decision because it provides the top products or services and detailed comparison.
It Depends on Where They Came From
We all have benefited from searching for an item or service by the review someone wrote but it won’t benefit you at all if you are visiting the wrong platforms. It’s very important to have reliable sources because it’s best to have professionals looking into the service than someone inexperienced writing about it or even having fake feedback.
People that are investing a lot in their business are usually the ones that take this seriously. A small customer doesn’t have the time and doesn’t want to put the effort which is reasonable. There’s no need to spend time searching when it’s something you can change easily. But, that is one of the issues because a large number of small customers can make a mistake.
When the numbers add up, someone that didn’t deserve it ended up making huge profits. This is the major problem with fake reviews because people get scammed in the end. Even if it isn’t a huge price when you see how many people bought it, you will know how much they profited.
What Should Businesses Do?
The problem some companies have is the number of different reviews they have. Some of them are great and some are bad for them so it’s difficult for customers to figure out which one to trust. Of course, the final decision should be based on the platform they are visiting.
Business owners should check some of the top websites and see if the reviews are legit and won’t harm their work. If they honestly have a bad product, there’s nothing they can do. But, if they have genuinely good service and bad feedback, they can consider removing them with a valid response.
Google business is probably the largest platform that has disputes on a daily basis. It can happen that someone wants to put you out of business and get hundred bad ratings. This is manageable but you need to react on time and with some proof.
